E-Commerce

E-commerce, also called electronic commerce describes the trade between two entities, individuals, group or companies, of goods and services on any computed network such as the internet. Electronic commerce is not limited to one Internet network. Electronic transactions are carried out also on mobile networks. We talk about m-commerce (mobile commerce). E-commerce knew a boom in France in 1980 with the introduction of the Minitel, which provided the advances in the development of the electronic business premises.

The difference between e-commerce and e-business

The e-commerce solution allows a merchant to sell his products online, the buyers place an order on the Internet and the merchant only has to mail/ship the item/s purchased. The e-commerce does not guarantee the success of the site itself because it only offers the limited functionality of a basket, and in most cases provides a rather basic way of managing the online catalog. It does not address the fundamental problems associated with the vertical development of a community around the site, the customer loyalty, the customer/merchant confidence building, sales optimization, analysis of customer behavior, the SAV, etc.

The e-business is all that can be implemented upstream to achieve a sale and then ensure customer loyalty. The business consists of an "exchange of relations" of a different order (mailing, loyalty actions, promotions, support, customer service, etc.) E-business is a set of applications and tools that allow, firstly to create online sales site and secondly to make available to the merchant any means necessary to prospect, convert and retain customers (lists of gifts, reward points, cash back, gift vouchers, discount coupons, sponsorship, affiliation, etc.) and push them to convince their family and friends to use the same services.