International origins

To increase traffic and therefore the sales of e-commerce sites, some merchants have offered to webmasters whose sites were well positioned on search engines to display their products in exchange for a commission on the sales generated. The technique appeared in France in 1999, quickly following the United States, where the share of sales generated by the affiliate become a major source of traffic for websites quite fast. Affiliate platforms work by connecting advertisers with the webmasters. There are also more specialized platforms.

Area of action

The field of affiliation in the United States is an area where hundreds or even thousands of American and foreign players share the market. It is impossible to precisely the "numbers of affiliates" as the publishers work with both foreign and local affiliate programs, and some affiliation services choose not to disclose their figures by country often for reasons of confidentiality. The goal of most affiliation services is to redefine the rules of the sector between affiliates, advertisers and platforms.

A form commonly used by affiliate services is the white label, there are hundreds of white markings on the American plan, in various sectors.

This process, based on the keywords and theme of the websites, has for main objective to provide a guide to the positioning of certain pages on the web page in the results of different engines. On keywords corresponding to the main themes of the site. The general rule of search engines is to provide Internet users with the best and most relevant content. Search engine optimization is one of the professions of the Internet.

A site which wants to be in the top 10 of a search engine's result page, must be well known and linked to many other sites too. If people looking for luxury watches end up on the site chrono24.com, they usually do so because the site is the biggest online marketplace for luxury watches and is therefore well known and visited very often. The site thus has much traffic. And if you are on this site you can go on and refine your search to womens watches, sports watches or even black watches to get the results that you need.

SEM

The Search Engine Marketing (SEM) is exerted on marketing search engines. It is part of the “New Media“, also known as paid search, consisting of sponsored links, it is met by the appearance of links at the top and at the right of regular results of the search engines as well as in directories when a user types a word or phrase. The Search Engine Marketing is about buying dynamic advertising spaces that appear the pages of search results.

This discipline is based primarily on the relevance of the keywords/advertising association, that is to say the ratio of the apparitions (Impressions ) and the actual number of clicks. A high CTR can eventually get a higher position than a lower CPC compared to competitors.

The difference between e-commerce and e-business

The e-commerce solution allows a merchant to sell his products online, the buyers place an order on the Internet and the merchant only has to mail/ship the item/s purchased. The e-commerce does not guarantee the success of the site itself because it only offers the limited functionality of a basket, and in most cases provides a rather basic way of managing the online catalog. It does not address the fundamental problems associated with the vertical development of a community around the site, the customer loyalty, the customer/merchant confidence building, sales optimization, analysis of customer behavior, the SAV, etc.

The e-business is all that can be implemented upstream to achieve a sale and then ensure customer loyalty. The business consists of an "exchange of relations" of a different order (mailing, loyalty actions, promotions, support, customer service, etc.) E-business is a set of applications and tools that allow, firstly to create online sales site and secondly to make available to the merchant any means necessary to prospect, convert and retain customers (lists of gifts, reward points, cash back, gift vouchers, discount coupons, sponsorship, affiliation, etc.) and push them to convince their family and friends to use the same services.

History

Online auctions have gained their popularity in the early 1990s as a result of greater integration between Internet-based applications. Based in Pittsburgh , PA, United States, FreeMarkets has built teams of market development, known as "market makers" and "commodity managers" to manage processes and tend to give scores based on the procurement processes of global management.

The growth of the company took advantage of the boom of the "dot-com” era. FreeMarkets customers included large companies and "players" such as global BP plc, United Technologies, Visteon, HJ Heinz, Phelps Dodge, Alcoa, Exxon Mobil and Royal Dutch-Shell, and other beginners in the industry as EU-Supply, Demand and CommerceOne.

Although FreeMarkets lasted through the time period of stagnation/decrease during the dotcom boom in the early 21st century, apparently the model of their business was similar to an old-style economy consulting firm but with complex and useful proprietary software. Reverse auctions have become the basis for their business and prices that FreeMarkets had left for their services began to fall significantly, leading to the fast development of the service of online auction. In March 2000, Fortune, an American magazine published an article describing the origins of the reverse auctions.